Volkswagen was originally founded in 1937 and operated by the
German trade union, the German Labor Front. Volkswagen was headquartered in Wolfsburg,
Germany. The project’s objective was the development and mass production of a reasonably
priced yet still speedy automobile that could sell for less than 1,000 Reich marks
(approximately $140 at the time). Known as Volkswagenwerk, or "The People's Car
Company" at the time, to provide the design for this "people's car," the German
Labor Front called in the Austrian automotive engineer Ferdinand Porsche.
However, shortly after the KdF (Kraft-durch-Freude)-Wagen ("Strength-Through-Joy"
car) was presented for the first time at the Berlin Motor Show in 1939, World War
II began, and Volkswagen ceased production. After the war ended, with the plant
in ruins, the Allies would make Volkswagen the center of their attempts to revive
the German auto industry.
In 1959, the advertising agency Doyle Dane Bernbach launched an innovative campaign,
naming the car the "Beetle" and turning its miniature size as a distinct advantage
to consumers. Over the next several years, Volkswagen became the top-selling auto
import in the United States.
In 1960, the German government vended 60 percent of Volkswagen's stock to the German
public, successfully denationalizing it. Twelve years later, the Beetle bettered
the longstanding worldwide manufacturing record of 15 million automobiles.
With the Beetle's design comparatively unchanged since 1935, sales grew lazy in
the early 1970s. Volkswagen reboundedwith the introduction of sportier models such
as the Rabbit and later, the Golf. In 1998, the company began selling the vastly
advertised "New Beetle" although still continuing production of its predecessor.
After nearly 70 years and more than 21 million units produced, the last original
Beetle rolled off the line in Puebla,Mexico, on July 30, 2003.
EATC Profile:
EATC was first established in May 1976, and has been the sole
representative for Volkswagen passenger car , commercial vehicle & Audi in Egypt.
EATC possesses an extensive automotive experience of 35 years in the Egyptian market.
EATC has grown substantially through the years to become one of the leading automotive
companies in the Egyptian market with a total market share of 4%.
EATc has a total of 602 qualified personnel, working altogether to achieve one goal
“ To become the no.# 1 auto service provider in the Egyptian market “
EATc operates through its 6 branches together with a dealer network of 10 strong
dealers.
EATC has large Fleet customers and is honored to be representing the ambulance fleet
business in Egypt since 2009 .
Company History
Volkswagen was originally founded in 1937 and operated by the German trade union, the German Labor Front. Volkswagen was headquartered in Wolfsburg, Germany. The project’s objective was the development and mass production of a reasonably priced yet still speedy automobile that could sell for less than 1,000 Reich marks (approximately $140 at the time). Known as Volkswagenwerk, or "The People's Car Company" at the time, to provide the design for this "people's car," the German Labor Front called in the Austrian automotive engineer Ferdinand Porsche.